Dialog Enterprise, the corporate ICT solutions arm of Dialog Axiata PLC, together with the National Chamber of Exporters of Sri Lanka (NCE), recently hosted “From Sri Lanka to the World – Digital Marketing Strategies for Export Growth,” a knowledge-sharing seminar focused on strengthening the digital capabilities of Sri Lankan exporters. The event brought together industry experts to discuss how digital transformation, data-driven marketing, and the use of artificial intelligence can help exporters enhance visibility in global markets, reach new customer segments, and improve overall competitiveness.
Digital transformation has become a critical enabler for Sri Lankan exporters as global trade continues to shift towards technology-led engagement and decision-making. From automating processes to strengthening digital presence and using analytics to understand international demand, the integration of modern digital tools plays a vital role in boosting export readiness. The seminar addressed these needs by offering practical insights into digital marketing strategies, AI-driven customer engagement, and best practices for building a credible digital footprint that supports business growth.
The session drew the participation of over 100 NCE members, providing them with actionable learning on emerging digital trends, platform optimisation, content strategy, and the effective use of AI to elevate brand presence in international markets. Participants were also guided on how to apply these tools within their export operations to gain measurable improvements in efficiency and market outreach.
Sharing his thoughts, Shiham Marikar, Secretary General/CEO of the National Chamber of Exporters of Sri Lanka, added, “We are pleased to partner with Dialog Enterprise in equipping our members with vital digital skills and knowledge. This collaboration aligns with our mission to enhance the competitiveness of Sri Lankan exporters by fostering innovation, adaptability, and global market readiness.”
Commenting on the partnership, Navin Pieris, Group Chief Officer – Dialog Enterprise, Dialog Axiata PLC, stated, “Our collaboration with the National Chamber of Exporters underscores our shared commitment to enabling Sri Lankan exporters with the technology and digital insights they need to compete globally. Through initiatives like this, we aim to help businesses unlock new opportunities and contribute to the nation’s digital economy.”
As Dialog Enterprise and NCE continue to strengthen their partnership, several upcoming programs and knowledge-sharing initiatives are planned to support Sri Lankan exporters on their digital transformation journey, reinforcing Dialog Enterprise’s vision to empower enterprises with transformative ICT solutions for sustainable national growth.
Image Caption – From left to right: Shiham Marikar – Secretary General/ Chief Executive Officer of NCE, Erandika DIssanayake – Director General (acting), Sri Lanka Export Development Board, Sameera Wijerathna – Head of SME Products, Dialog Enterprise, Navin Pieris – Group Chief Officer – Dialog Enterprise, Dilshan Rajapaksha – Director, DSI Samson Group, Amitha Amarasinghe – Co- Founder/ CEO of APIDM, Ranjan T. Hanchapola – Founder, Director, CEO, CAP Ceylon
Source : Ada Derana Biz